With over a decade of experience in marketing and sales across Canada, Stephen has driven the success of iconic brands like Arc’teryx, Nike Canada, Saje Natural Wellness, Macy’s, and Nutrl Vodka Soda. With expertise in market planning, brand strategy, and digital transformation, Stephen has brought new products to market, launched brands in US markets and ensured national brand strategies resonate with audiences across North America.
Recognized as a forward-thinking leader, Stephen excels in cultivating vibrant workplace cultures focused on people, process, and community. Whether it’s developing innovative digital workflows or orchestrating memorable experiential marketing campaigns, he prioritizes collaboration and innovation to achieve exceptional results.
University Life:
While having a background in technology, he has always been driven into the marketing space by its potential to make an impact on the world. Studying at Ryerson University, he excelled in computational sciences & accounting while maintaining a focus on developing community within the university. He was a part of many clubs including but not limited to Ryerson Sport Marketing Association, the Digital Marketing Zone @ Ryerson, the student newspaper (The EyeOpener), the start-up zone iBoost, and the Ryerson Social Run Club which he founded.
Athletics & Sport:
Aside from his professional & student career, Stephen is an athlete. Working for Nike Canada during his university tenure, he was surrounded by all kinds of athletes which has inspired him to stay active throughout his career. An avid skier, runner, golfer, footballer, rugby guy, basketball player and cyclist, he draws inspiration from sport while also using it as a way to connect with like minded individuals.
Personal Values:
Stephen is passionate about people. His goal and role within society is to facilitate community and connect like minded individuals. During his youth, he was a camp counselor which taught him the importance of connecting with people at a root level. He ensures that regardless of the problem or adversity that positivity is the guiding light. Today, he still connects with individuals in the same fashion.
Outside of work, Stephen finds his inspiration in the great outdoors, often exploring the mountains or enjoying a run along the seawall. Let’s connect and explore opportunities to innovate and collaborate further.
Stephen is known as a perennially positive individual who leads with contagious optimism that spreads throughout entire organizations.
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